imported 2024-03-17 17:43:08
Alexander Koch partage son évaluation du secteur de la bière en Côte d’Ivoire, et présente Brassivoire, une joint-venture détenue à 51% par Heineken et à 49% par CFAO, spécialisée dans la production et la commercialisation de bière.
Alexander Koch, Directeur Général de la société de production et de commercialisation de bière Brassivoire, évoque l’histoire de l’entreprise en Côte d’Ivoire et partage sa philosophie quant à l’entreprise et à ses activités.
Stefano Cocito, Directeur Général chez SOLIBRA de Mai 2014 à Janvier 2017, évoque l’importance de réduire l’impact social et environmental de l’entreprise, au travers d’actions comme le traitement des eaux usées, le recyclage des déchets, etc.
“When you look at Eastern Africa there is Kenya, Ethiopia and Uganda. We are still in talks with some distributors in those markets,” says Richard Adjei, CEO of Kasapreko, the number 1 beverage company in Ghana.
“Coca-Cola has been playing a major role in Egypt for over 70 years. We entered the local market in 1942. We are very committed to the Egyptian market and we have been investing heavily in it,” says Omar Mandour, General Manager of Coca-Cola Egypt, Yemen, Libya and South Sudan.
“The last three years in particular have witnessed lots of changes and trends. Not only in the food and beverage market but also in the fast moving consumer goods market. We are starting to see trends that are very much cued towards value,” says Omar Mandour, GM of Coca-Cola Egypt, Yemen, Libya and South Sudan.
“Our biggest project here in Egypt is our partnership with the Egyptian Food Bank and our pledge to develop the hundred poorest villages in Egypt. We also have a project that is focused on improving the lives of 4,000 women and their families in these villages which provides microbusinesses to women in rural areas,” explains Omar Mandour, GM of Coca-Cola Egypt, Yemen, Libya and South Sudan.
Coca-Cola has been a player in Egypt for over 70 years and it has established itself as the leading beverage company in the country. “Our biggest project here in Egypt is our partnership with the Egyptian Food Bank and our pledge to develop the hundred poorest villages in Egypt. This project will take us all the way into 2020,” explains Omar Mandour, General Manager of Coca-Cola Egypt, Yemen, Libya and South Sudan.
Kasapreko is launching another export campaign. The company had already begun exporting to South Africa and Tanzania in 2012. In 2013 Kasapreko aims to be selling its products in East Africa as well, with Kenya, Tanzania, Uganda, Ruanda and Burundi, a market with 210 million people.
Kasapreko is a beverage company which was founded in 1989, in response to the growing demand for good-quality alcoholic drinks. Today, Kasapreko has become a symbol of innovation in Ghana’s beverage industry and is currently the flagship of the liquor industry.
