Ghana Real Estate: Karim Dakmak Unveils Meridian Group’s Strategic Focus on Quality and Collaboration

Karim Dakmak, Business Development Manager at Meridian Group, discusses the strategic approach employed to uphold competitiveness and ensure enduring success in Ghana’s real estate sector.

“In our sector, our primary focus and competitive edge lie in the quality of service we offer. It is crucial for us to actively engage with our stakeholders to understand the services they value and what aspects are significant during their stay with us. Whether it is providing accommodation, offering a particular lifestyle, or creating a comfortable environment, our goal is to ensure that tenants not only stay but also encourage friends and family to join our community”, says Karim Dakmak.

“From my perspective, it is a collaborative partnership involving us, the tenants, and the various landlords we collaborate with. We aim to establish common ground through effective communication, identifying shared values between tenants and landlords. This involves understanding what tenants value (X, Y, and Z) and ensuring alignment with the values important to landlords as well. Our objective is to bridge any communication gaps, fostering a mutually beneficial relationship. Once this synergy is achieved, we believe we find the sweet spot that enables our sustained growth and success”, he adds.

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