Executive Profile: Abdul Rahman Shehab, General Manager of Leading Real Estate Company SuCasa Properties Ghana

EXECUTIVE PROFILE

Mr. Abdul Rahman Shehab is the General Manager at SuCasa Properties – a highly regarded real estate company set to address housing opportunities and challenges in Ghana – where he liaises with various department heads to ensure the successful daily operations, management and project developments, and also provides management reporting to the Chief Executive Officer, Ghanaian business mogul Michael O’Grantson-Agyapong. He holds a B.A. degree in Marketing and Management from the Lebanese American University in Lebanon (01/1990).

He is an accomplished fellow with enumerable business growth and development acumen. This is a summary of his past experiences.

Mr. Abdul Rahman Shehab has been Marketing Director with GTT Gulf Trading and Technology in Saudi Arabia (2014 -2016), where he worked on the SABIC Project, and other building and construction projects with the Saudi Arabian government’s Ministries of Health, Education and the Interior.

He collaborated with the Trade Manager and Communication Manager for the ideation, planning and budgeting of all company activities, including point of sales materials and promotions, and in collaboration with the Production Manager and the Marketing Team, built sales promotions and product communication.

Between February, 2012 and March, 2014, Mr. Shehab occupied the role of Marketing Manager for Al Harbi Electronic Company in Jeddah, Saudi Arabia, where he oversaw and evaluated market research, and adjusted marketing strategy to meet changing market and competitive conditions.

As a Sales and Marketing Specialist with D1 Production House in Riyadh, Saudi Arabia, he conducted marketing research to identify industry trends and commercial opportunities, and developed and implemented a marketing strategy aligned with the company’s objectives and budget, where he worked on various projects worth $US 200, 000 to 1,000,000 between January, 2010 and January, 2012.

He was the Marketing Manager for South Business Innovation Center in Saida, Lebanon (11/2007 to 12/2008), where he developed and implemented systems and standards of programs management and wrote several project proposals. He trained on EU-funding policy, project management and entrepreneur EU projects management. He also, monitored the activities related to industry, development, and enterprise, and helped build the organization’s knowledge base.

He was the Assistant Director of Marketing for Future Television in Beirut, Lebanon from January, 2000 to November, 2007, where he was tasked with the implementation of new market-oriented strategy based on segmenta on analysis, the development and implementation of pan Arab account database and promotional calendar for strategic planning. He also was responsible for the management and control of the quality of the production of all marketing materials, concept selection and final execution and delivery.

He made sure to check the accuracy of public data and materials, and kept those updated and current. He led content development and execution of several promotions with consistent results against brand priorities, and worked on sponsorships to the tune of $US 3million to maximize organizational output and targets.

His expertise spans from Marketing, Project Management Analysis, Negotiations and Contracting.

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