Everyday Cash Payments in Uganda: Discover Pebuu Africa and Its Competitve Advantages

JP Ssemyalo, Founder of Pebuu Africa, a Pan-African electronic depositing and bill payment solution provider that allows for everyday cash payments, talks about his business development strategy in order to compete against the telecom giants in Uganda.

“We are in the space of payments. The biggest players here are telecom companies. We play in the same space as the likes of MTN, Safaricom, Econet, Airtel, Vodafone. These are giants who make a lot of profit from Europe, the States, Asia. All they want when they come here is market dominance. The way I compete is to create a fusion. I have created a switch whereby a Pebuu agent is able to transact with all the telecoms. They can do Airtel Money, MTN Mobile Money, Vodafone Money, and M-PESA. That is a unique value proposition that I offer. Other telecom agents can only offer services from that one telecom. That fusion of networks helps me identify the right niche that sees value in that. I am not exclusive to one network so the margins they give me over their direct agents are quite small. In order for me to survive, I have to do a much higher volume. But I am using this as a strategy to create Pebuu Money. This force I am creating will enable me to compete with these telecoms, go into money transfers, and much more”, says JP Ssemyalo.

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