Competitive Advantages of Cellulant Uganda by Country Manager Princess Shamirah Kimbugwe

Princess Shamirah Kimbugwe, Country Manager of Cellulant Uganda, explains how the company stands out from the competition.

“We stand out on three or four levels. While most of the fintechs are concentrating on just e-payments, we are positioning ourselves as a marketplace digitization company. We dig deeper. We do not just provide a payment, but we provide more robust and more in-depth solutions. We go to specific sectors and then digitize the whole value chain, as you can see in what we are doing in agriculture, banking, education, insurance, and remittance. The second thing that makes us stand out is the type of model that we have when it comes to source of payment. Most fintechs just rely on mobile money, but we rely on a few different things. We rely on the banking side, mobile money, and wallets to be sources of money. The fact that we are deeply connected locally and internationally as a company is one of our biggest strengths. We give a single pipeline model. When a business comes to us through a single API or connection or contract, they can get a multitude of services that can be delivered to over 18 countries. This gateway that we can offer is unbeatable. Another thing that makes us more competitive and more visible among fintechs is our international presence. When a business wants to scale and do cross border, no one beats us”, says Princess Shamirah Kimbugwe.

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