Discussing the Sugar Market in Uganda and the Region with Abid Alam of Alam Group

Abid Alam, Managing Director of Alam Group, gives an overview of the sugar market in Uganda and explains what are the competitive advantages of the group in this area.

“Uganda is a surplus country in sugar. We produce in excess. Somehow, we all seem to be surviving and selling our product domestically and in the region. Uganda itself is not rich in per capita consumption compared to our neighbors. We have a while to go. The excess capacity is being absorbed into the region. In the future, we will be a cheaper production country with more volume as more capacity is being added. We have a natural competitive advantage in terms of land availability, water, manpower, expertise. There are a lot of plus points that are available in this country that are beginning to attract more and more investment”, says Abid Alam.

“We stand out by our presence in the market. Despite many ups and downs, we have been here for a long time. We live by our word of delivering goods and services to our customers. These are some of the things that we excel at. We are not fair-weather friends. We are all-weather friends. We have built a serious reputation over the years. For us, in terms of the region, we are filling a deficit gap that exists. In terms of consistent production, services to the farmers – plowing, harrowing, seed cane, extension services – we are doing a lot. Where we have established our sugar factory, we have done a tremendous amount of work in CSR. The living standards and lifestyles of the people there have improved dramatically. You can see all the good things that have happened with schools, roads, health services, and new developments since we have started our operations in those areas”, he adds.

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