Meat Processing Industry in Uganda: Competitive Advantages of Fresh Cuts Limited

Amos Tindyebwa, Managing Director of Fresh Cuts Limited, talks about competitive advantages and presents the company. Over the years, Fresh Cuts has become the leader in the meat processing industry in Uganda.

“Fresh Cuts remains an elite company in our segment. I call the other players “market distortions” rather than competitors. We are the only company with automated processing and high technology processing for value addition in meat processing. We do professional butchering. We are the only company which can produce a range of more than 100 value added meat products. We are the only company that has the kind of machinery that we have. We have distortions coming from poor players and those not meeting the same standards that still play in the same market. There are those that want to import meat that we have available in Uganda from other countries. But we have established ourselves to meet that challenge and compete favorably. However, we cannot compete where the regulations do not control these unfair distortions. For instance, if Fresh Cuts is producing a wide range of sausage products and they are certified by the Uganda National Bureau of Standards, we expect every player to be able to meet this kind of standard to put it on the supermarket shelves. But if the regulators do not enforce this, then there is distortion in the market. We are playing a fair game where other players are not. But these unfair players do not usually survive for long because the cost of non-compliance is higher than the cost of compliance”, says Amos Tindyebwa.

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