Decorative Coatings from Egypt: SCIB Paints

“SCIB Paints is the number two player in the Decorative coatings industry in Egypt which comprises architectural coatings and wood coatings,” explains Manish Mehra, Regional Head – Middle East and Egypt of Asian Paints (SCIB Paints).

“Asian Paints is amongst the top five Decorative coating companies in the world and it has a presence in various countries in South Asia, the Middle East, the Caribbean and the South Pacific. In different markets, it is a different brand as we typically we do not change the brand when we enter a country. We continue to use SCIB as the brand in Egypt since we entered the country in 2002.”

Interviews with Asian Paints (SCIB Paints): “Paints market in Egypt is highly fragmented,” says SCIB Paints