Consumer goods market in Egypt: Egyptians turn towards value
“The last three years in particular have witnessed lots of changes and trends. Not only in the food and beverage market but also in the fast moving consumer goods market. We are starting to see trends that are very much cued towards value,” says Omar Mandour, GM of Coca-Cola Egypt, Yemen, Libya and South Sudan.
“The last three years in particular have witnessed lots of changes and trends. Not only in the food and beverage market but also in the fast moving consumer goods market. We are starting to see trends that are very much cued towards value,” explains Omar Mandour, General Manager of Coca-Cola Egypt, Yemen, Libya and South Sudan.
“The value market will play a major role going forward—this is largely linked to the disposable income of consumers. Egyptian families have suffered for the last three to four years because of a slow-down of the economy and of their ability to save money.”
“Low cost items and low priced goods are becoming a category that is growing a lot in Egypt. Many consumers are trading off quality for more affordable prices.”
Interview with Coca-Cola Egypt: Leading beverage company in Egypt and its commitment to the country