Competitive Advantages of Track24: A Leading Provider of Fleet Management Solutions

Masaba ‘Mas’ Yunus, Founder and CEO of Track24, a leading provider of fleet management solutions, explains what are the competitive advantages of the company.

“One of our major competitive advantages is our pricing. We go for low margins because our operations costs are low. We have mainly been outsourcing in terms of installations that are not within our reach which has helped us to cut costs in terms of having a full-time team. We normally get a team together to work on a particular project, but do not maintain that expensive team when they are not working. Another competitive advantage is the support we offer to the clients. It is one of our major selling points to companies. Once we enroll a client, we attach a relations manager to every account who keeps in constant contact with the clients. Other companies do not offer support once the deal is closed. They do not follow up to see if the companies like the service they are getting. We have a lot of thefts of assets in Uganda. We work with the police on recovery of these assets. Our team is always on the ground and we have an understanding with the police in terms of operations. Having that kind of support with constant back and forth of information is what our clients want”, says Masaba ‘Mas’ Yunus.

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