The Furniture Sector in Ghana by Massimiliano Taricone of Casa Trasacco

Massimiliano Taricone, CEO of Casa Trasacco, shares his assessment of the furniture sector in Ghana.

“Ghana has changed quite a lot in the last 10 years. When we started Casa Trasacco and we decided to open this kind of showroom, people were shocked. They said the country was not ready, that these things were good for Europe or America, but not for Africa. However, I was convinced that in a country where you have million-dollar houses, you can also have quality and good furniture. That does not mean expensive. The perception here is that if you want quality things, they must be expensive by default. It is not like that, especially in furniture now because technology has made a big jump ahead. Now, you can afford quality goods at a very cheap price. The competitive environment in Ghana now is very busy. Now, a lot of companies are coming into Ghana from all over the world. We have a company from Brazil, from many places in Europe, from Turkey, and especially from China. So, in Ghana you can actually have any kind of furniture from good quality to low quality. It is not the product itself, what is important is the service that you can provide for them”, says Massimiliano Taricone.

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