Industry

With increasing awareness of cognitive based factors that influence consumer willingness to purchase a product, brands are aligning their products to meet the factors and ride on them to edge out competition. Silafrica, the leading FMCG packaging manufacturer in East Africa, was among the first companies in the region to adopt IML technology in yogurt cup packaging.

With food demand expected to grow by 77% over the next 28 years (2022-2050), the food industry is on a bull run. However, during this period, food production will be under a threat from climate change, competition for land uses, erosion and water scarcity. One of the solutions to this dilemma is increased efficiency and waste reduction in the food supply chain, which will result in a much higher food security index and higher margins for the food industry.

In the plastic packaging industry, in-mould labelling (IML) is one of the most futuristic and innovative labelling technologies. In IML, pre-printed labels are infused to the packaging during the injection moulding process. The blend of these two becomes superior quality, highly attractive, durable, and robust packaging compared to both direct inking and sleeve shrinkage technologies.