Saudi Arabia: home to global brands

Akram Farhat, General Manager KSA, Qatar, Brash talks about branding in the GCC and about the special approch Brash Brands utilizes in branding.

He says, “Understanding the value that branding can bring to businesses is growing in the region, but is still behind the rest of the world. When we deal with clients who have been exposed to branding, it usually simplifies our job and we progress much faster. However we sometimes deal with clients to whom the branding process is new, and they surprise us with how much trust the give us as consultants, and the way they embrace the whole process.”