Saudi Arabia: home to global brands
Akram Farhat, General Manager KSA, Qatar, Brash talks about branding in the GCC and about the special approch Brash Brands utilizes in branding.
Brash Brands: Branding in Saudi Arabia and Middle East
Every brand has the potential to go global, if it is strategically set to be. Some brands just have the ambition of being regional or local. If they go global, they may lose their value. It depends on how they are positioned and what they offer. However, I agree with you that even on the regional level, many brands could be much bigger.
Most Valuable Brands in Saudi Arabia
Marcopolis.net has compiled the ranking of the most valuable brands for 2015 in Saudi Arabia. View the list of top brands in the kingdom. The most valuable brand is STC, followed by Sabic and Al Rajhi Bank. For the most valuable