Leader in the Saudi real estate market discusses strategy

Al Saedan has been in the real estate business since 85 years and evolving since then but the past forty years when my father started the company as the first generation developing infrastructure developments. The strategy was to buy large plots of land and develop the infrastructure to sell individual plots of land. The demand has shifted from plots of land to units. Al Saedan Real Estate is a market driven company and thus switched the strategy to developing units whether they are residential or office space. The plan is to concentrate on compounds as the market has enough office space. Al Saedan has a new strategy, a new business plan and we increased the capital of the company to 1.3 billion Saudi riyals. The company has invited new directors and the aim now is to be listed in the next three to four years.

Ahmad Ibrahim Bin Saedan, GM for Real Estate Development at Al Saedan Real Estate talks about being the leader in the real estate market.