Kasapreko

About Kasapreko Company Limited

Since the establishment of Kasapreko Company Limited in 1989, the company has been directing its efforts to establish itself as a truly alcoholic and non-alcoholic beverage manufacturing company in Ghana and beyond. Kasapreko produces herbal-based spirits which possess very positive medicinal qualities. It has been the only company in its sector to be certified by the Centre for Scientific Research into Plant Medicine. Kasapreko’s flagship product Alomo Bitters holds over 50% share of the spirits market and continues to be the fastest growing alcoholic beverage brand both in Ghana and Nigeria.

Kasapreko History

The company was founded in 1989 in Nungua, a suburb of Accra, in response to the growing demand for good-quality alcoholic drinks that were still within the means of the average Ghanaian.

Kasapreko’s vision differed from that of other alcoholic drink manufacturers in the country; it identified the increasing sophistication of the consumer. High expectations in terms of taste, quality, safety and packaging meant that the Ghanaian consumer was spending more on foreign imports that met their aspirations. This was the mass niche that Kasapreko Company set out to serve.

Kasapreko rapidly ascended to the leadership position in the Gin market with their “Kasapreko Dry Gin,” which became the gin of choice for consumers.

Kasapreko Company was the first of the local manufacturers to establish a modern quality control and product development laboratory and the first to introduce their own proprietary bespoke bottles and caps. Kasapreko was also responsible for the conceptualization, research, design and development of the first scientifically formulated, herbal-based alcoholic beverage in Ghana – Alomo Bitters – which quickly became the company’s flagship product.

Kasapreko Products & Brands

Alomo Bitters

The Authentic African Bitters
Alomo Bitters is a herbal alcoholic product made from carefully chosen tropical plant extracts and very well-known for its proven medicinal values.
It has its roots in the traditional herbal industry that is meticulously researched by the Centre for Scientific Research into Plant Medicine, a World Health Organization affiliate based at Mampong Akuapem in the Eastern region of Ghana.

Brandy

Kasapreko Brandy finds itself on the tables of many homes because of its distinctive aroma and taste. It can be served mixed or chilled with icecubes. Give yourself a treat with Kasapreko Brandy.

Cardinal Liqueur

True Spirit of Friendship
Flavoured by natural fruit extracts, Cardinal Liqueur represents the best in the class of liqueurs. Taste Cardinal Strawberry for great fun and satisfaction.

Cocoa Liquer

Yen ara ye cocoa
Cocoa Liqueur was introduced into the market in February 2008 after a thorough research. Being the first cocoa based alcoholic beverage in the market it was an instant success. In order to maintain consistency, we source raw materials from the following agency: natural cocoa from Cocoa Processing Company Limited.

The main objectives of introducing Cocoa Liquer were:
• To satisfy the niche market of low alcohol consumers,
• To be innovative by introducing the first cocoa-based alcoholic beverage,
• To keep up with the government’s objective of adding value to Ghanaian Agro-products.

It is worthy to note that R&D unit of Kasapreko worked closely with the Centre for Scientific Research into Plant Medicine on formulating of the product’s unique recipe.

Dry Gin

Our tradition, Our Gin
Kasapreko Dry Gin is popular for its distinctive fine taste. Its crystal-clear appearance has an attraction of its own. When and where tradition demands the use of a gin, Kasapreko Dry Gin is the first choice. It can also be mixed with Kasapreko Lime Cordial, soda mixers or ice cubes.

Kasapak – Alomo Bitters

The Authentic African Bitters
Kasapreko’s most popular drink Alomo Bitters has been specially packaged in 30ml Kasapak sachets for the convenience of consumers.

Lime Cordial

The Perfect Mixer
Kasapreko Lime Cordial is a non-alcoholic drink, which is noted for its pleasant, natural lime taste. It can be diluted to taste or used as a mixer, especially with Gin.

Ogidigidi

Ogidigidi – Shegee
A perfect blend of selected herbal bases for your drinking pleasure, well cured to give you a unique taste. Experience the unique taste that only Ogidigidi Bitters provides.

Opeimu Bitters

Nsa Mu Okunini
Opeimu Bitters is a well-researched, herbal-based, alcoholic drink with sweet aroma that will keep you drinking. Commonly served as a re-invigorating tonic, men will find it especially relaxing after a stressful working day. Over 150,000 bottles were consumed in the first month of distribution and still counting! A drink for “champions” that tastes best in the company of friends.

Tonic Wine

Balanced Lifestyle
Kasapreko Tonic Wine is made with carefully chosen plant extracts well-known for their stimulating values. This light sweet wine can be drunk on its own or with preferred mixers at anytime. With its unique recipe of extracts from tropical plants including mahogany, clausena, gentian, cryptolepis anissata, paulina pinata, and sanguinolenta, Kasapreko Tonic Wine is extensively used as an appetizer and energizer.

Kasa Vino

Kalahari

Kalahari Bitters is a herbal based alcoholic beverage made from an exquisite blend of traditional herbal extracts obtained from carefully selected tropical medicinal and aromatic plants. It is a unique Ghanaian rendition of an aperitif and compares with any world class brand without loosing its heritage that is rooted in the traditional herbal industry.

Alomo Bitters

Kasapreko Strategy

“With the big investment in plant machinery, Kasapreko is now positioned to meet the increasing growth in demand outside Ghana. Led by its flagship brand Alomo Bitters, the Nigerian market contributes largely to the company’s volumes which has lead to the set up of a country office and investment into warehousing facility. Kasapreko also exports to other West African countries such as Liberia, Togo and through our distributors, Alomo Bitters, as a popular brand are available in Burkina Faso, Benin, Sierra-Leone and other West African countries. Where you find Ghanaian and Nigerian communities in any country, one can find Alomo Bitters.

Kasapreko is also in the process of finalizing distribution agreement through a third party distributor in South Africa. Exploratory discussions are ongoing in other parts of South and Eastern Africa. i.e. Angola, Zimbabwe, Kenya and Tanzania. The prospects for the business are high and Kasapreko’s quest within the next five years is to penetrate markets across Europe, Americas and Asia with its unique, high-quality herbal-based products.”

How to become a distributor of Kasapreko products?

We are proud to credit part of our growth and success to our legendary distribution network carried out by very loyal and determined distributors. Our distributors enjoy a myriad of benefits from the close relationship we establish with them.

Kasapreko is customer focused and market-oriented, hence concerned about the changing trends of the African taste. Our Marketing team is constantly in touch with consumers in order to better meet their needs. The manufactured products are subjected to a complete technical-commercial analysis. Our distribution network furrows all Ghana in order to find you anywhere.

To become a member of our distribution team, please familiarize yourself with the criteria outlined on Kasapreko’s website. You may contact sales@kasaprekogh.com if you have additional inquiries.

Areas needing attention in distribution:

Below are listed the areas that need immediate penetration and distributorship recruitment:
1. Western Corridor
2. Northern Volta
a) Sefwi Wiaso a) Kejebi
b) Sefwi Asawinso b) Nkwanta
c) Juabiso – Bia District c) Kete Kerachie
d) Bonsu Nkwanta d) Dambai
e) Osei Kojo Krom
f) Enchi
3. Central region
a) Assin Fosu
b) Assin Praso
c) Apam

{tab=Mission, Vision, Values}

Mission, Vision, Values of Kasapreko 
 

Mission

The mission of Kasapreko Company Limited is to produce quality alcoholic and non-alcoholic beverages to satisfy consumers through the adoption of modern methods using a highly motivated professional staff.

QUALITY ASSURANCE
Our quality control department ensures that the total product put on the market is wholesome and acceptable to the consumer. All our products are approved and certified by the “Food and Drugs Board” of Ghana.

RESEARCH AND DEVELOPMENT
We work without slackening at improving the quality of our existing products, formulating new products and substituting imported raw materials with available quality local raw materials as often as possible.

Vision

Kasapreko’s vision is to be the leading alcoholic and non-alcoholic beverage manufacturer in Ghana and beyond, satisfying consumers with excellent products through sound management practices and collective responsibility of all stakeholders.

Values

These are the fundamental beliefs of Kasapreko – the board, management and staff. Our values dictate how we work together and deliver value to our stakeholders. By living our values we demonstrate what makes us special wherever our products go.

TEAMWORK
Bringing together all expertise to achieve a common goal.

RESPECT
Acknowledging the invaluable contribution of each stakeholder and providing the auspicious environment that encourages confident decision-making, mutual respect and the fulfillment of collective goals.

EFFICIENCY
Ensuring sustained improvement in shareholder value.

QUALITY IN EVERYTHING WE DO
Setting highest standards for stakeholder satisfaction.

COMMITMENT
Being passionate about the goals we set for ourselves.