Richard Adjei: Biography

Richard Adjei is the Deputy Managing Director of Kasapreko Company Limited.

Richard Adjei is the Deputy Managing Director and President of Kasapreko Company, Ltd. He is a graduate of Bentley University in Waltham, Massachusetts, where he graduated with honors in 2009. In 2010, he also received a masters degree (MBA) in finance and global business from the McCallum Graduate School of Business at Bentley University. While in graduate school, Mr. Adjei was also employed by Converse, Inc., a division of Nike, Inc., as a demand creation analyst, in charge of managing a $92 million budget for the Converse Demand Creation Team. Since completing his education, he has served as deputy to the managing director and president of Kasapreko Company, Ltd., in Accra, Ghana.

Richard Adjei recently met with over 350 members of the Ghana Bar Operators Association (GHABOA) and National Drinking Bar Operators Association (NADBOA), who came from Ashaiman, Kotobabi, Kasoa, Apam and Winneba. Addressing them as they toured the Kasapreko facilties at Spintex Road in Accra, he explained that the growth witnessed by KCL over the years is underpinned by its ability to constantly reinvent its products offerings and its ability to innovate and adapt to changing needs of the global and African market.

He maintained that over the years, KCL as a Company, has invested back into the Ghanaian market, but many companies come to Ghana and after getting their money, they turn their back and go away.” However, he said, Kasapreko constantly invests its profits in trying to expand, to bring out new products, and improve our quality. “That is what our consumers have seen and so they always buy our products. They know that we invest and expect beyond excellence.”

Kasapreko Company was one of the first local manufacturers to establish a modern quality control, and product development laboratory, and the first to introduce their own proprietary bespoke bottles and caps. Kasapreko was also responsible for the conceptualization, research, design, and development of the first scientifically formulated, herbal-based alcoholic beverage in Ghana– Alomo Bitters which quickly become the company’s flagship product.

More recently, in May 2013, Richard Adjei met with the Nungua traditional Council, and its paramount chief, King Odaifio Welentsi III, who visited Kasapreko Company facilities to acquaint themselves with the operations of the company. “I am sure they are very appreciative of what we are doing here and we are glad they have come to visit us,” he said.

Adjei explained that the company since its inception in Nungua, has employed a lot of indigenes as their way of supporting the township.

“Kasapreko is a great Ghanaian story that has risen from a cottage to a multi-national company and everybody is welcomed,” he said.

The company presented bottles of drinks and a cash amount of GH¢1000 to the traditional council for coming to familiarize themselves with the activities of the company.