Joy Industries Ghana: True Bitters with Saponins Made With Real Medicinal Plants

Dr. Nutifafa Kwasi, Production Director at Joy Industries, talks about the foaming characteristic in Joy Industries’ products called saponins, which are phytochemicals in plants that prove the company’s alcoholic drinks are made of real medicinal plants and herbs.

“We make sure the right amount of the herbs or the amount of the ingredients are introduced into the alcoholic drink so that when you take it you will surely experience the medicinal benefits of the herbs in Joy products. That is unique. If you shake our bitters, be it Joy Dadi Bitters, Joy Twedee Ginger or Sokoo Alcoholic Drink, vigorously for two minutes, it will foam. This foam or foaming characteristic is called saponins which are phytochemicals in plants. It is the only phyto ingredient or phytochemical that can be demonstrated without going to a lab. You can just shake it and you will see the foam on the top of the drink which tells you that you are truly consuming an alcoholic drink made of medicinal herbs. If you shake any other alcoholic drink you can see the drink flattening without this foaming characteristic because they are not made 100% from herbs. When you use these artificial additives or ingredients, they tend to mask these saponins, these foaming characteristics, in alcoholic beverages. Joy Industries is producing the true bitters of the world and we always use medicinal herbs. That is our unique brand and trademark”, says Dr. Nutifafa Kwasi.

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