Jazeera Paints Introduces a Groundbreaking Shift in Flooring Finishes at the Holy Sites with Its “Jazeera Sportex” Product

A Saudi Innovation Featuring Surface Cooling Technology for a More Comfortable and Safer Hajj Experience

“Jazeera Paints, a leading company in paints, colors, and construction solutions across Saudi Arabia and the MENA region, has contributed to providing a more comfortable and safer Hajj experience for the 1446 AH season by innovating its product “Jazeera Sportex.” This product was utilized in one of the projects developed by Kidana Development Company, the main developer of the Holy Sites. “Jazeera Paints” expresses pride in being part of every project that enhances the comfort and experience of pilgrims through products specially designed to withstand harsh conditions and meet the highest sustainability standards all in support of improving quality of life.

“Jazeera Sportex” is a solvent-free rubber granule coating system, engineered with surface cooling technology for asphalt. It was applied to pedestrian walkways and high-traffic areas within the Holy Sites, due to its unique properties such as resistance to heat absorption from sunlight and shock absorption. These features help cool the ground surfaces and provide flexible, comfortable flooring, thereby enhancing pilgrims’ comfort during Hajj rituals.

“Jazeera Paints “affirms that providing such specialized solutions is part of its ongoing support for major national projects, foremost among them serving the Guests of Allah pilgrims, by offering innovative products aligned with sustainability requirements and the region’s harsh desert climate. The company continues to uphold its commitment to developing high-performance, premium quality products, driven by its vision to be the first choice in the paints and construction solutions sector, both locally and globally.

About “Jazeera Paints”

Founded in Riyadh in 1979, “Jazeera Paints” is a company specializing in manufacturing, producing, and exporting high-quality paints in accordance with the highest sustainability and environmental security standards. Over the last decades, Jazeera Paints has successfully maintained its top-notch place as one of the most prominent companies that manufacture paints and dyes in MENA, with an annual production capacity exceeding 500,000 tons and more than 1000 active showrooms inside and outside KSA.