From Cloth to Cleanliness: The Flora Disposable Handkerchief Revolution in Ghana
Dany Skaf, Operations Manager at Delta Paper Mill Ltd and Alpha Industries Ltd, sheds light on the triumphant journey of the Flora disposable handkerchief in Ghana.
Dany Skaf, Operations Manager at Delta Paper Mill Ltd and Alpha Industries Ltd, sheds light on the triumphant journey of the Flora disposable handkerchief in Ghana.
“One notable success story that immediately comes to mind, particularly associated with Flora, is the Flora pocket tissue, that we now call the Flora disposable handkerchief. When I first arrived in Ghana around 2003 or 2004, Ghanaians predominantly used cloth handkerchiefs, similar to what Europeans used around 20 years prior. In 2010, when we decided to introduce tissues, we brought in the first pocket tissue, or disposable handkerchief, equipment to Ghana. This initiative was accompanied by extensive promotional efforts, aiming to convey the benefits of its cleanliness and enhanced hygiene compared to traditional cloth handkerchiefs. Overcoming the challenge of convincing people, given the cultural preference for cloth handkerchiefs, was no easy feat. However, through dedicated efforts, we successfully introduced the Flora disposable handkerchief into virtually every household and every individual’s routine. Today, it has become a common practice for most Ghanaians to use the pocket tissue, often referred to as Flora”, says Dany Skaf.
ABOUT DELTA PAPER MILL: Delta Paper Mill Ltd (DPM) started its operations in 2009 with a focus on producing tissue products from Jumbo papers made of virgin or recycled pulp. Since 2013, Delta Paper Mill has been operating from a 5,700 square meter brand new state-of-the-art factory on the Motorway Industrial Area, Community 12, Tema, Ghana. By adopting advanced equipment and high-quality raw materials, DPM meticulously manufactures and processes high-grade T-roll, napkin, facial tissue, pocket tissue and washing powder for businesses and households.
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