Fahrenheit Brand’s Strategy: A Different Experience

“The strategy is very clear. The question is how do you push a hotel? What are the main things to sell the hotel or the main revenues of it that get the public’s attention? First of all we start with the ambience of the hotel, the ambience of the rooms and then of course the ambience of everything else at the hotel. It is a very cool vibe here,” says Kemdy McErnest, Public Relations/Booking Agent at The McErnest Company.

“The rooms are immaculately well done. The strategy is to let people know that they are getting a different experience than they would do at other hotels. We want to promote those means of revenue.”