Edouard Kosremelli Discusses Lebanese Chateau Kefraya and Its Philosophy
“When you look at our logo, you will read ‘’Château Kefraya: un terroir, une âme, un grand vin’’ (a terroir, a soul, a great wine). That is more than just a marketing tagline, it is really a strategy and it started with the conviction that Kefraya’s terroir (Kefraya being a village in West Bekaa) is really adequate to produce red wines and generally premium wines,” says Edouard Kosremelli, Directeur General Adjoint of Chateau Kefraya.
“When you look at our logo, you will read ‘’Château Kefraya: un terroir, une âme, un grand vin’’ (a terroir, a soul, a great wine). That is more than just a marketing tagline, it is really a strategy and it started with the conviction that Kefraya’s terroir (Kefraya being a village in West Bekaa) is really adequate to produce red wines and generally premium wines,” says Edouard Kosremelli, Directeur General Adjoint of Chateau Kefraya.
“All of our philosophy is about extracting the best from our terroir and trying to transmit this richness to the bottle and then to the glass.”