Dar Al Tamleek: The Leading Mortgage Finance Company in Saudi Arabia

Ghassan Amodi, CEO of Dar Al Tamleek, the leading mortgage finance company in Saudi Arabia, discusses competitive advantages and explains how digitizing the customer journey end to end kept Dar Al Tamleek resilient to the different market shocks.

“If you look at Dar Al Tamleek’s market share as compared to other mortgage finance companies in Saudi Arabia, we are leading by far. We have close to 50% market share of the mortgage finance business. Our business model is unique. It has proven resiliency because of our technological advantage and we are leading in technology. Our digital offering today is cutting edge and state of the art. This is one of these strategic priorities for the company during the coming period to leverage on the technological advantage that we have”, says Ghassan Amodi.

“Our objective is to digitize the customer journey end to end. We are almost there. If you look at 2020, for example, during lockdown, our business was affected like everybody else. But because of our digital capabilities, we were able to connect with our clients and we were able to really maintain the dialogue, the relationship with the client with minimal disruption to the business. Today, my strategic priority is to continue leveraging on our digital offering. That is what really made us different and kept us resilient to the different market shocks”, he adds.

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