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Videos6.7.2022
Daily Food: The Only Industrial Bakery in Ghana to be ISO 22000 and FSSC 22000 Certified
Geoffrey Fadoul, Co-Founder and CEO of Daily Food Ltd, the only industrial bakery in Ghana to be ISO 22000 and FSSC 22000 certified, explains how the company was born.
"Daily Food was founded by me and Jean-Paul Nassar in 2018. We got the idea from a product sold in Nigeria in very high quantities called Beef Roll, or Gala. Basically, it is bread with sausage meat inside and we thought this product could work in Ghana, so we started Daily Food as an industrial bakery to produce this product. Unfortunately, or fortunately for us, it did not peak to our expectations. We learned that the Ghanaian consumer was different from the Nigerian consumer, and we needed to pivot. We found ourselves with a set of industrial machinery built for a bakery and with a top team in the bakery business. In order to pivot, we thought about what kind of product we could offer the Ghanaian consumer, and this is where we started with a cupcake, which today is our bestselling item – the Boss Baker cake original. Two months after we launched it on the market, we found ourselves with a lack of capacity and we invested in a second line, then a third line and today we are positioned as a leader in Ghana in cupcake snacks. There are many types of snacks. One of them is biscuits, another is cupcakes, which are mainly consumed by kids at school. From there we expanded our range, and we are currently exporting to 8 countries in West Africa. When we increased capacity, we were approached by fast-food chains like Burger King, KFC, and Domino’s because we are the only industrial bakery in Ghana which is ISO (International Organization for Standardization) 22000 certified and FSSC 22000 certified. That is the highest food safety standard certification in the world. They asked us is we could produce dessert items and burger buns for them. That was the start of our B2B journey, and we now offer dessert ranges such as brownies, chocolate chip muffins and cookies. We are registered with them at the international level, and we are now trying to supply Burger King and KFC franchises in other countries", says Geoffrey Fadoul.
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