CISCO Saudi Arabia: 2016 strategy

Mohammed A. Alabbadi, General Manager of Cisco talks about CISCO’s strategy in 2016.

Can you talk about your strategic goals for 2016?

There are five main areas. Saudi Arabia recognises the role of ICT in diversifying of the economy. The strategy is to invest in human capital, moving to knowledge-based economy that is more efficient, leveraging technology like the Internet of Things. All of this has a cumulative effect. That is a strategy that we are using in various countries and it is our key focus in Saudi. Cisco is collaborating with government stakeholders to see how we can help the country execute on their ICT strategy. Further areas include Saudisation, investing in education and knowledge transfer, working with system integrators and enabling female workforce. These are the five key points that are our strategic initiatives for 2016.