Building Vibrant Communities: Mohammed Al Jaber on How Rafal Integrates Entertainment Solutions to Enhance Co-Living and Resident Engagement
In this interview, Mohammed Al Jaber, Special Project Manager at Rafal Real Estate, provides a comprehensive look at the company’s innovative approach to transforming Riyadh’s real estate landscape. With a focus on co-living projects and housing developments, Rafal aims to build vibrant communities that foster engagement and cater to diverse residents, including expats, young professionals, and business executives seeking mid-term accommodation.
Al Jaber highlights Rafal’s strategic integration of cutting-edge entertainment solutions from global platforms such as IAAPA, ensuring these amenities align with both modern living standards and Saudi Arabia’s cultural expectations. These developments feature co-working spaces, entertainment zones, and essential indoor amenities such as gyms, swimming pools, and other shared spaces that enhance daily life. Beyond the co-living projects, Rafal’s landmark residential project includes over 3,500 residential units developed in partnership with the National Housing Company (NHC) and CITIC Construction. Central to this project is an innovative, family-friendly park, featuring lush landscaping, an artificial wadi, and interactive spaces designed to bring residents together, making it Riyadh’s second-largest park after King Salman Park.
To measure the success of these amenities, Al Jaber emphasizes the importance of key metrics such as resident satisfaction surveys, community participation rates, and overall utilization of entertainment facilities. By prioritizing sustainability, Rafal integrates energy-efficient systems, green building materials, and environmentally friendly designs to achieve long-term ecological balance and enhance the quality of life for its residents.
With a clear alignment to Vision 2030, Rafal’s developments not only deliver meaningful and engaging spaces but also contribute to local job creation, tourism growth, and the broader economic development of Saudi Arabia. This forward-thinking strategy solidifies Rafal’s position as a leader in creating adaptable, culturally aligned, and sustainable communities for the Kingdom’s future.