Bio Nile Uganda: Bringing Healthy, Natural and Organic Products to Ugandan Consumers

Chariton Namuwoza, CEO of Bio Nile (U) Ltd, a company specialized in healthy, natural and organic products, explains what are his competitive advantages.

Chariton Namuwoza, CEO of Bio Nile (U) Ltd, a company specialized in healthy, natural and organic products, explains what are his competitive advantages.

“We need to appreciate that the world is gravitating towards healthy products, that the world appreciates natural products, and that the world is increasingly becoming concerned with issues of traceability, environmental management, climate change, social concerns relating to production and workers’ rights, and more. With over a decade of experience in global marketing linking Uganda’s exporters to global markets, I came face to face with consumers and buyers and importers that appreciate organic products. At heart, I am very passionate about eating right, consuming the right products with the guarantee that they have been handled in a manner that complies with international organic standards. Our platform focuses entirely on the organic and natural value chain. We differentiate ourselves from the rest of the agribusiness sector by focusing specifically on what we consider safe for consumption, natural, and very much in line with environmental management requirements and the sustainability aspect. If we consume products today, what will happen to our health tomorrow? The organic products system has been constructed to ensure that the products are safe and that consumers can enjoy the nutritional benefits and not be affected negatively by consuming these products. There is not a single platform that I have seen that specifically focuses on this. We are pioneers in this. We want to make sure that we bring together the consumers that are particular on organic products and the farmers and exporters who deal specifically in organic products”, says Chariton Namuwoza.

 

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