Competitive Advantages: Support and Subsidies of Saudi Government

“The biggest competitive aspect is the government support for electricity, fuel, some ingredients, etc. This helps us to maintain reasonable and low prices for the final consumers,” says Ali O. Al-Rakban, CEO of Al Safi.

“Of course, one of the biggest challenges will be to maintain the low prices of the products because of the global increase in the production ingredients… today, Saudi is considered to have one of the lowest-priced dairy products compared to the rest of the world.”