Enat Bank: The story of a unique bank which wants to help Ethiopian women—and not only them

“When we came up with this idea, many people thought it was a joke because when people think of women and banking, they usually think in terms of micro-finance. But here, we wanted to change the narrative; we wanted to change the story about women and finance, and women and economic empowerment,” explains Meaza Ashenafi, the chairperson of Enat Bank.

The name “became a brand and it became quite powerful because in Ethiopia, the literal meaning of Enat is “mother” but it goes beyond that. It’s about loyalty, care, embracing, foundation, and even about earth,” she adds.