Ethiopia’s Enat Bank aspires to be the leader in quality customer services

“We aspire to be leading in terms of quality customer services,” says Meaza Ashenafi, the chairperson of Enat Bank.

“Our bank is broad-based in terms of its customers; although our niche market is women, we want to work with everybody, especially women, to cultivate start-up capitals. There is also a great deal of public support because it has this development component. That is why I think we have not a competitive but a cooperative advantage,” she adds.