Value-for-Money Luxury Apartments in Accra: How Landmark Homes Is Setting New Standards in Quality and Sustainability
In this interview, Kingsley Obeng, CEO of Landmark Homes , offers an in-depth look into the origins and strategic vision of one of Ghana’s fastest-rising real estate developers. He explains how Landmark Homes Ghana, initially incorporated over a decade ago, evolved from rental management and property sales into a developer focused on value for money apartments, high-quality construction, and luxury apartments in Accra. The company’s long-term vision covers steady expansion and a clear three- to five-year growth strategy that positions Landmark Homes as a leading force in Accra real estate and the wider Ghana real estate market.
Obeng discusses the company’s first two projects, Madison Labone and Sapphire Accra . Madison, a luxury apartment development in Labone, features 30 units designed by a German architect and includes a rooftop swimming pool, rooftop gym, rooftop bar, spa, generous room sizes, and panoramic views. Sapphire, positioned slightly below Madison in pricing, offers studios, one-bedroom and two-bedroom apartments aimed at both homeowners and property investment buyers, including members of the Ghanaian diaspora. A highlight is its transparent-base rooftop pool, a unique feature in the Accra luxury apartment market.
Throughout the interview, Obeng highlights rising real estate trends in Accra, including the surge in construction in neighbourhoods such as Airport Residential, Labone, and areas outside Accra. He emphasises that Landmark Homes operates in a highly competitive luxury real estate market, where quality real estate, smart homes, sustainability, and value for money increasingly shape buyer decisions. Features such as innovative smart-home technology, choices between split AC and central cooling, and strong accountability are now critical differentiators for buyers comparing luxury apartment options in Accra.
Obeng reflects on his own journey—trained as a solicitor in the UK but driven by passion into real estate—explaining how this background shaped his mission to build an organisation anchored on integrity, quality, and a commitment to excellence. Landmark Homes aims to serve both local Ghanaian buyers and diaspora property investors, working closely with banks to offer mortgage solutions and attract more overseas investment into Ghana’s property market.
Ultimately, the article portrays Landmark Homes as a developer determined to raise construction standards in Ghana, deliver value for money luxury apartments, and create high-quality, sustainable, investment-ready developments that appeal to buyers seeking reliable and innovative real estate investment opportunities in Accra.
Please walk us through the origins of Landmark Homes. How did it start, and how has its business scope expanded over the years?
Landmark Homes has been incorporated for quite a while, more than 10 years on paper. In terms of actual execution of projects and operations, it has not been that long. The vision was first conceived around 2010, and we launched our maiden project, the Madison, in 2023.
In the early days, I focused heavily on rentals, property management and sales, which gave me a valuable overview of the market and its needs. As a company, Landmark’s ambition is to begin strongly and evolve into a much larger enterprise in the coming years.
We have a clear strategy for the next three to five years and beyond.
What categories of properties form the core of your developments: apartments, standalone homes, semi-detached, townhouses, or others?
At this moment in time, it is just a coincidence that the projects have been apartments, but we will certainly be developing townhouses as well. We also plan to introduce what we call mixed-use development, which is an amalgamation of apartments, townhouses, and both commercial and residential spaces. We are not limited in scope at all.
For now, it is apartments, but we are going to expand and do much more in the future.
Can you share more details about the Madison and Sapphire projects?
Madison is our maiden project, located in the heart of Labone. It comprises 30 units and includes a spa, a rooftop swimming pool, a rooftop gym, rooftop bar, and meeting rooms. The room sizes are quite generous with panaramic views, and the design, created by a German architect, was developed with practicality for the end user in mind.
Most importantly, the project reflects my vision, and our vision as a company to provide value for money. In a competitive market, it is essential to provide this value through the services and features that accompany the apartments.
Sapphire is our second project, comprising 41 units. In terms of price, it is positioned slightly below the Madison. Sapphire consists solely of studios, one-bedroom apartments, and two-bedroom apartments. There are no three-bedroom units and no penthouses, which is intentional and defines the character of the development. Sapphire also has most of its amenties on the rooftop with the unique feature being the swimming pool with a transparent base.
We have targeted buyers who wish to live there, and importantly, many of the units are also intended for investment purposes.
Let us take a closer look at the industry itself. From your perspective, what are the key trends and opportunities shaping the sector today?
In the private sector, real estate is probably the most active industry at the moment. There is a great deal of construction taking place, and you can see it everywhere you go, whether in the Airport Residential Area, in Labone, or even outside Accra.
It is a vibrant and highly competitive market that we find ourselves in today.
Would you describe your offerings as primarily high-end? I’d like to better understand your target clientele and market positioning.
No, but I would say we are doing high–end, yes.[DA1] [TA2] [A3] From the choice of contractors to our vendors, we are focused on quality and value for money. This is very important central to me as a CEO and to us as a company. We are not looking to cut corners in any way. Our aim is to maintain accountability to our buyers and to raise standards, particularly in a market where competition is strong. I think the competition is good because it maximises consumer welfare.
What key factors differentiate luxury apartment options for buyers in Accra today, beyond just the price?
I believe it is subjective, and there is no definitive right or wrong answer, but I think it comes back to that phrase, value for money.
For instance, I often tell my team that smart homes are not something we are obliged to deliver, yet with innovation, artificial intelligence, and the direction in which both the market and the world are moving, smart homes are becoming a prerequisite for any high-end development.
Another example is the choice between installing split air conditioners throughout or opting for central air conditioning, which naturally involves higher costs. The decision depends on the development and how far you wish to go. For us, we are not just focused on making a profit. We want to make sure that our buyers keep coming back. We want repeat buyers and we want happy buyers.
I often tell my team that I view developers as similar to bankers. You make a deposit, and when the time comes to withdraw, you expect to have access to your money.
Similarly, buyers want assurance that when they pay a set amount for a one-bedroom or two-bedroom apartment, they will receive timely delivery and be satisfied with the value they are getting. For me, that is fundamental.
Could you walk us through how your projects are typically financed?
We have a variety of approaches to financing. Typically, projects are self-financed, with some support from banks. While I would not want to go into too much detail, we continue to find innovative solutions to sustain our financing.
Regarding your future projects, you mentioned a mixed-use development. Could you tell us more about that?
Yes. We are hoping to launch a third project by the first quarter. It will be located in two prime areas of Accra, and while I would not want to go into too much detail at this stage, I can assure you that it will represent an improvement on Madison and Sapphire.
As we continue to develop and grow as a company, we recognise that any mistakes must be met with constant reflection and a commitment to improve and deliver value for money.
Will the project be a mixed-use development, or will it be a standalone project?
It is likely to be a mixed-use development.
What do you think will make this development unique? Given the current emphasis on sustainability in real estate, does this project incorporate any sustainable or eco-friendly features?
We are committed to sustainability and to going as green as possible. We are also determined to raise the bar. From the architect to the contractor, we want to ensure that our buyers have peace of mind. From our point of view, there are many horror stories of buyers not receiving value for money. We do not want anyone to make an investment and feel that it is a wasted opportunity. We want to make sure that we keep everyone as happy as we possibly can.
What are the key factors that give Landmark Homes a competitive edge in the real estate sector?
It is a highly competitive process. Using Madison as an example, we selected a European architect. Our renderings are produced in Europe, our contractor is European, and our interior architect also comes from Europe. The aim is to engage international expertise to help us progress to the next level.
We are paying top dollar in terms of consultants and innovation. As a company, we hold ourselves accountable and strive to ensure that anyone who engages with us recognises that we are distinct from others.
As I often remind my sales team, when a buyer considers a one-bedroom apartment, there may be 10, 12, or even 20 developments to choose from. Beyond design, factors such as sustainability, location, amenities, and price all play a role. With so many options available, it is essential that buyers see a clear path to a return on their investment; otherwise, it can become an expensive mistake.
This is why we remain committed to delivering genuine value for money.
Following your launch in the first quarter of next year, what are your strategic goals for Landmark over the next three to five years?
In the next three to five years, we aim to deliver visible improvements, growth, and a clear sense of direction. We are looking to engage the very best in every field, from architects and contractors to equipment suppliers and vendors worldwide. We are not looking to cut corners in any way, shape, or form. We must ensure that we are constantly evolving.
To conclude, would you tell us about your path into real estate? Was it shaped by formal training or driven by passion?
I would say it is passion. I am a solicitor by profession, although I have never practised in Ghana. I grew up in the UK and did not attend school here. I returned about 12 or 13 years ago, perhaps slightly longer. When I came back, I saw the potential in real estate. Some major companies had already set high standards, and we understood that achieving similar success would not happen overnight. It takes time, and there will be mistakes and challenges along the way.
My focus is on building a team that can grow and evolve, because people are central to what we aim to achieve. We are seeking to employ young, vibrant, and innovative Ghanaians, as well as expats who wish to be part of our vision. Through international expos in Washington, London, and Accra, we aim to make a meaningful difference and distinguish ourselves from the average construction and development company. We are very excited about the years ahead.
Each time I drive around, I feel both trepidation and excitement, yet I remain convinced that we can achieve something significant. I really do.
Again, I am really focused on building an exciting team. I am ready and willing to sacrifice certain elements of profit or gain to ensure that we make a difference for our buyers, particularly those from the diaspora.
Our ambition is to serve as a beacon in Ghana, encouraging more people from abroad to invest here. It is very important. As I have said before, we are determined to keep improving and evolving.
Are your clients primarily local Ghanaians or members of the diaspora?
I would say it is a mix. We have quite a number of buyers from the diaspora, and we are working with the banks to secure mortgages for them.
The market is improving and growing every day. I believe there is much greater awareness of how to operate and what the standards should be, and that is exactly what we are focused on.
Our mission is to raise those standards and push the bar higher. We are determined to do the right thing and, above all, to remain accountable to our buyers. That commitment is deeply important to me.