Strategy of Ecobank Ghana: Focusing on the Needs of the SME Sector

Rosemary Yeboah, Executive Director & Group Head Corporate Banking of Ecobank Ghana, talks about the SME sector which is a huge market for the banks in Ghana. According to her, Ecobank’s strategy is to understand the SMEs better and to adapt to their needs, taking into account customers’ ideas in order not only to stay up to date, but ahead of the market.