Signum Development: A Project Management Firm in the Real Estate Sector in Ghana

Joseph Biga, CEO of Signum Development, explains what are the company’s main competitive advantages and mentions some of Signum’s recent achievements and projects.

“Our competitive advantage is the competence and the capacity that we have. We do not see ourselves as a construction company. We are essentially a project management firm. We have the expertise of civil engineers, environmental engineers, quantity surveyors, and architects. We are solution driven and we look at niche markets and individuals. In addition to JVs with people who are building and making developments, there are currently a lot of individuals acquiring their own land with their own ideas of what they want to develop. We basically come in, provide the expertise, and then develop for them. We bring in the project management skills to achieve their vision”, says Joseph Biga.

“It has been quite exciting for us recently. In 2016, when we started in September or December, we sold 6 units. 2017 was a bit challenging because that was when we had the land issues. Even through that, we were able to do about 17 units. At the beginning of this year, the vision and the goal was 60 units. As of now, we have done about 32 signed contracts. We have at least another 14 which have people showing commitment, and then we have the 60 units from this institution that wants us to develop for them. For us, the growth has been phenomenal. We use our consultant who is a specialist in marketing to look at niche markets. We are not like the other developers who find land anywhere and develop. We look at needs. We know that there are a lot of people still working in the city center struggling with living outside the city center. The first and most important thing is to find locations within the city center that are competitively priced so we can give these people some kind of service. The option is the Labone Cantonments where you can get a two-bedroom from 200-400 thousand dollars up to 1 million dollars. We give them the option of something they can afford. For families, with their combined income of 60-70 thousand dollars per year, paying between 100 and 150 thousand dollars for a house within the city center makes sense. So, our focus is the niche market, those with a need that will pay good competitive pricing for that solution. Our concentration now has been the Trade Fair, which is a relatively good development, very close to town, and competitively priced. We are doing JVs in a few other areas such as West Legon, which is not too far, and another one near Teshie. The focus is on meeting a certain bracket”, he adds.

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