MTN Ghana’s Competitive Edge: Product Differentiation

“The biggest competitive edge that we have is the product differentiation that we have. That is where we have been able to maintain our market leadership,” says Ebenezer Twum Asante, CEO of MTN Ghana, Ghana’s telecom market leader.

“The second is the innovation that we drive. The third is the people that we have because this is a highly skilled industry driven by knowledge and creativity. That is where MTN makes a difference.”