Jazeera Paints Enhances Pilgrims’ Experience as Part of the Temperature Reduction Paint Initiative

Jazeera Paints, the leading company in the industry of paints, colors and construction solutions in Saudi Arabia and MENA, is participating in applying the technology of reducing the temperature of asphalt surfaces through reflecting the sun’s rays, as one of multiple entities, volunteers and staff that provide capabilities to serve and care for the pilgrims.

The initiative aims to contribute to reducing the temperature in specific areas, particularly along the pedestrian rout from Arafat to Muzdalifah in the sacred sites. This specific route experiences considerably high temperatures, which may increase the possibility of pilgrims suffering from heat strokes and heat exhaustion.

Thus, Jazeera Paints has developed “Cold Plastic”; a paint for cooling roads by reflecting sun’s rays. This innovative paint helps to reduce the temperature during the day and night, ultimately leading to a decrease in energy consumption for cooling buildings. This paint will certainly secure more convenient environments for waiting areas and easier ambience for gathering spaces, using superior high-quality technologies, manufactured by several local materials, to create a healthy environment and a better quality of life.

Jazeera Paints aims to further enhance its integrated efforts to simplify people’s lives and enhance their living experiences. Additionally, it strives to achieve greater leadership and growth in the industrial sector to serve the individuals and society, in line with the objectives of KSA Vision 2030.

ABOUT JAZEERA PAINTS: Jazeera Paints was established in 1979 in Riyadh as a company specialized in manufacturing, producing, and exporting high-quality paints, in accordance with the highest standards of sustainability and environmental security. Over the past decades, the Company has successfully established its leadership as a leading paint and dye manufacturer in the Middle East and North Africa region. The Company’s production exceeded 400,000 tons annually. Furthermore, the Company has established more than 650 exhibitions inside and outside the Kingdom of Saudi Arabia.