Grohe Saudi Arabia: Al Hayat — A Leading Distributor of Grohe

Fawaz Hajjar, General Manager of Al Hayat Building Materials Company, talks about being the leading distributor of Grohe products in Saudi Arabia.

Saudi Arabia one of the largest consumer markets for sanitary ware, faucets and general sanitary equipment in the world and the largest market in the GCC. The premium brands such as Grohe are well positioned to take part in the kingdom’s construction boom. Al Hayat Building Materials Company, a leading distributor of sanitary ware and building materials with more than 15,000 items, is Grohe’s key distributor in Saudi Arabia.

Al Hayat offers some of the leading brands that are recognized by consumers across the world. Grohe, a leading sanitary equipment brand, is one of the key brands. Grohe and Al Hayat have worked together for more than 25 years. The company has consistently been among Grohe’s top ten distributors worldwide for the past 10 years. Last year, Al Hayat was Grohe’s 6th largest account globally. Grohe has sales of around $1.8 billion annually.

Al Hayat Building Materials Company is the leading sanitary ware and building materials supplier and distributor of Grohe, Saudi Arabia.