Egyptian Tourism: Strategy to Focus on Culture And Heritage
“If you picture Egyptian Tourism as a body, it stands on two feet. One foot is the cultural product, Cairo, Luxor, Aswan and Abu Simbel. That is our history, our heritage. The other product is the Sun and Sea vacations in the Red Sea area in the southern Sinai, like Sharm el Sheik, Dahab, Nuweiba and Taba,” explains Hisham Zaazou, Egypt’s former Minister of Tourism.
“If you picture Egyptian Tourism as a body, it stands on two feet. One foot is the cultural product, Cairo, Luxor, Aswan and Abu Simbel. That is our history, our heritage. The other product is the Sun and Sea vacations in the Red Sea area in the southern Sinai, like Sharm el Sheik, Dahab, Nuweiba and Taba,” explains Hisham Zaazou, Egypt’s former Minister of Tourism.
“I think we will focus on these 2 main products for at least 1 year. Out of these main products come other products. We want to focus on reviving demand back to former levels. We are doing well at the moment, though perhaps better with the Sun and Sea product, than the heritage side. But hopefully, the next few months will see an improvement on the heritage side as well. This is definitely our focus at this stage.”
Interviews with Egypt’s former Minister of Tourism: Egypt’s Minister of Tourism, Hisham Zaazou: “Viva Egypt”