COVID Challenges: Y K Almoayyed and Sons Implements Virtual Showrooms for Automobiles in Bahrain

Mona Almoayyed, Managing Director of Y. K. Almoayyed & Sons, a leading conglomerate and family business in Bahrain, explains how the Group adapted to the challenges brought by the COVID pandemic in the automotive sector by implementing virtual showrooms for automobiles and adapating their car service to keep customer satisfaction high.

“What we learned from COVID is that we became more digital and we have virtual showrooms now for automobiles in all our branches. We are trying to sell online. We hardly use any papers now. We are moving with the times and we became even closer to our customers. We now service our customers at their homes as well. If they need it, we pick up their cars for service and we drop off their cars. We have so many different branches for our service. We used to have only one or two only five years ago. Nowadays, we have at least seven or eight service centers for the customer to help them and to be there when they need us. Our customer satisfaction has been very good. Also, every three months we do a balance scorecard. We evaluate all our businesses in terms of customer satisfaction, profitability, internal progress, valuing our employees. If the managers are doing well, we pay them bonuses and reward them for their work. Our employees are very happy and satisfied and for our customers, I hope they are happy”, says Mona Almoayyed.

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