Batelco Group: Jordan Success Story

Faced with the new acquisition of the CWC, Shaikh Mohamed bin Isa Al-Khalifa, CEO of Batelco Group, talks about Batelco Group’s success in expanding to Jordan.

“This is not the first time that the group has entered into an acquisition. We acquired Umniah in Jordan in 2007. Umniah was the fourth operator in that market and today it’s competing for the number two position. We grew the subscriber base from in the hundreds of thousands when we acquired it to the 2.3 million subscribers that it has in the Jordanian market now,” he explains.

“So given that these acquisitions that we’re making are established companies, we don’t think that there’s a high risk in consolidating these operations into the operations of the group. In fact, we look to utilize the synergies that are present between the different operations, especially in areas like procurement and IT where we can add value to these operations and increase the profitability through the cooperation between the different group of companies,” evaluates Al-Khalifa.