Paint Industry in Saudi Arabia and MENA Region: Jazeera Paints Invents a Product to Cool Roads

Jazeera Paints, the leading company of colors, paints, and construction solutions in Saudi Arabia and MENA, continues its stride in pursuing and applying its values of innovation and renewal by developing products and finding practical solutions to a range of issues that affect daily life.

Pioneering and brilliance served as the pinnacle of the innovation journey. Jazeera Paints, in conjunction with the Roads General Authority, carried out an experimental research study that was used in the Al-Shifa neighborhood of Riyadh. The intention was to alleviate the heat island problem, in which the temperature can occasionally reach 70 degrees Celsius. The heat is absorbed by the roads during the day and released at night, which increases energy use and air pollution.

Cool Plastic, developed by Jazeera Paint, was intended to cool roads by reflecting sunlight, making surfaces less heated, thus lowering the energy required to cool buildings. This reduces the effects of climate changes and provides more comfortable places to wait and gather. It is a proactive step towards providing the best solutions, with the best high-quality technologies, manufactured with local materials, to provide a better environment to live in.

In addition to participating in supporting urban growth and advancement in the field of contemporary construction, Jazeera Paints aims to stay up to date with all recent developments in the paint production industry. In order to gain the customers’ pleasure and meet their needs, the company places a great deal of importance on quality in all of its products. Along with striving for leadership and excellence in delivering the best integrated construction solutions, the company continues to pursue innovation for modern technologies to face future difficulties.

ABOUT JAZEERA PAINTS: Founded in Riyadh, Saudi Arabia in 1979, Jazeera Paints is a pioneering paint manufacturer in the Gulf Cooperation Council and Middle East and North Africa region, with an established reputation for manufacturing and exporting high-quality and eco-friendly paints. Since the founding of the company, its production capacity has grown to 400,000 tons annually, and Jazeera Paints is now displayed in more than 650 active showrooms.