Communications Sector: DDP Outdoor, the Market Leader in Outdoor Advertising in Ghana

Torgbor Mensah, CEO of DDP Outdoor, the market leader in outdoor advertising in Ghana, explains what are the company’s main competitive advantages.

“Because of the size of our presence, we also have interest as a group in media companies and creative advertising companies. We have clients who want total service: PR, media placement, BTL which is below the line services, etc. So, we have other companies in our group that do that. It helps us to give 100% service to our clients. This makes DDP easily the top in our area of expertise. People who want good outdoor ads always come to DDP first before they go anywhere else. We now have the sole franchise for airport advertising in Ghana for the new Terminal 3. For the next five years and beyond, we are in control of the advertising in the airport. We have over 4,000 faces of advertising signs in Ghana, and over 2,000 billboards nationwide in every district. We have the largest signs across the country. We have lighted signs, digital signs, LEDs. We are leading in every sector of outdoor advertising”, says Torgbor Mensah.

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