The Mobile Market in Côte d’Ivoire: The Mobile Market Penetration Rate in Côte d’Ivoire Reaching 70%
The mobile penetration in Côte d’Ivoire is around 70% (16 million people out of 21 million). The number of mobile subscribers is low compared to other African countries.
The mobile penetration in Côte d’Ivoire is around 70% (16 million people out of 21 million). The number of mobile subscribers is low compared to other African countries.
According to Mr. Herbert the real mobile penetration rate stands at around 30%-40% (Many Ivorians use multiple SIM cards). With low mobile penetration levels the telecommunication sector in Côte d’Ivoire offers 20%-30% return on investment and allows for significant growth.
The market is less sophisticated compared to its African counterparts, but technology: smart phones, blackberry’s and Ipad’s, is making its way into this market.