SCIB Paints: Premium Paints Produced in Egypt

“We are building some premium brands like Royale in the Luxury Emulsions’ category, where we are the market leaders in Egypt,” says Manish Mehra, Regional Head – Middle East and Egypt of Asian Paints (SCIB Paints).

“We will also build a premium brand in the Exteriors – under the name Weathercoat. We will build these brands strongly in the future so that it will have a positive rub-off on the image of SCIB.”

Interviews with Asian Paints (SCIB Paints): “Paints market in Egypt is highly fragmented,” says SCIB Paints