Saiful Mujani Research & Consulting: political research

Djayadi Hanan, CEO of Saifulmujani talks about the company.

What does your company do?

Saifulmujani Research and Consulting, or “SMRC”, is basically a research and consulting company. The company provides research in politics, especially on public opinion research to help not only the politicians, but also the government which is governing all public policymakers. The company makes sure that their public policies are in line with the people’s belief, opinion and need. Saifulmujani also provides public opinion research for analyzing the trend in public opinion so that the politicians running for office will know how to understand the trends and public opinion so that it can be useful for their campaign.

Besides that, the company also provides “public service research”, in which research is done with the objective of providing educational materials for the public. For instance, providing the tracking survey for the performance of the national government so that the people both in and outside the government understand the trends, and also the response of the public into the public policies that are being made, or that are being applied by the government. By doing so, the public is educated as well as giving government the general public’s views about things.

In terms of research and, the company provides both political and non-political consulting. Political consulting helps the candidates running for office to set up their campaign team, their campaign message, their program on the ground for contacting people, doing canvassing, et cetera.

The other thing the company does is consulting in other areas beside politics, both in terms of business in general, and also communication. Saifulmujani provides strategic communication consolidation or consulting services for government agencies or companies outside of the government.