La Villa Boutique Hotel: A Top Business Hotel Located in the Heart of Accra
Leeford Quarshie, General Manager of La Villa Boutique Hotel, talks about the clientele of the hotel.
Leeford Quarshie, General Manager of La Villa Boutique Hotel, talks about the clientele of the hotel.
“If you look at the setting, it looks like a leisure hotel, but it is a business hotel. So, most of the people that stay here are foreigners. About 70% of our guests are foreigners, but any foreigner that comes here most likely has a local agent. It is the local people that are bringing them here. When they bring them here, sometimes they stay here with them and dine and have business meetings with them. However, in the restaurant, there are a lot of middle class and upper class Ghanaians coming in because we have a very a high standard restaurant where quality of meal and service draws these people to come in and spend their time here. The foreigners, the embassies, the multinational companies, consultants, etc., are coming here but it is because they are being invited by or have some connection with the government or private companies that they are partnering with. That is what is making the deal for us. As a hotel, we have not been advertising because we believe in word of mouth. We believe in people experiencing our hotel and telling other people about it. When that happens, people have more confidence in a product. It is not what you hear on the radio or see on TV, it is what people can actually testify about you. That is what has worked for us and people who have stayed with us in the past continue to stay with us”, says Leeford Quarshie.
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