Insurance Penetration in Ghana Stands at 2%

“The challenges we face in our daily operations are numerous because the Ghanaian market is very competitive. The insurance penetration in Ghana is low, at about 2%,” says Benjamin Yamoah, Chief Operating Officer of Activa International Insurance, the leading insurance company in Ghana.

“Coupled with illiteracy it makes the work very challenging in the sense that people do not understand what insurance is.”