Nigeria Videos

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Nigeria Is a Very Hospitable Country – says Claudine Roth, GM of Loft Fahrenheit

“I think the hospitality culture is definitely growing in West Africa. Every day it is growing a little bit more, you see it with the big international hotels that have come in, you see it with groups like Fahrenheit Hospitality that want to come and make it their own and build a brand that is home-grown but that has all of the planning and strategic knowledge of hospitality that you would maybe get with international brands,” says Claudine Roth, GM of Loft Fahrenheit.

Fahrenheit Brand’s Strategy: A Different Experience

“The strategy is very clear. The question is how do you push a hotel? What are the main things to sell the hotel or the main revenues of it that get the public’s attention? First of all we start with the ambience of the hotel, the ambience of the rooms and then of course the ambience of everything else at the hotel. It is a very cool vibe here,” says Kemdy McErnest, Public Relations/Booking Agent at The McErnest Company.

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