Activa’s Strategy: “Foremost Insurance for Retail and SME Businesses in Ghana”

“We started as a company that focused on corporate businesses and now we are introducing retail and SME businesses into our activities,” says Solomon Lartey, Deputy MD of Activa International Insurance, the leading insurance company in Ghana.

“Through that we hope to penetrate the local market in a very massive way. With our previous model we were able to become the foremost insurer of multinational companies in Ghana and with the second phase of our model we expect to be the foremost insurer of retail and SME businesses in Ghana.”