Transportation Sector: MAX Nigeria is Making Mobility Safe, Affordable, Accessible and Sustainable

Adetayo Bamiduro, Co-Founder of MAX (Metro Africa Xpress), a leading technology-enabled company driven by a vision to solve the mobility challenges in Africa, explains how the MAX platform is helping commercial drivers in terms of financial inclusion and income generation, and shares his vision for MAX.

“We have made some really exciting progress in terms of building out our technology platform, being the first to actually leverage alternative data and financial data to create credit scores for the unbanked. About 80% of the drivers on our platform, prior to coming on board, were unbanked. But once they come upon the MAX platform, they have access to a platform that enables them to not only get credit scores using alternative data sets, but also generate and update real time credit scores for them as they work on our platform. So we are excited about driving digital and financial inclusion for a large number of people in the mobility space. Beyond the technology capabilities that we have built – leveraging, machine learning, data analytics and data science – we are also excited about the fact that we are delivering real, measurable transformation in the lives of these commercial drivers. We have countless testimonials from drivers who, before they came on the MAX platform, were generating less than $1 a day. But once they came upon the MAX platform, some of them were able to instantly grow their income to $6 a day, $10 a day, $20 a day, depending on the city and the vehicle type. So being able to increase the earning power for our drivers by 3 or 4, and sometimes even more, is something that we are extremely proud of”, says Adetayo Bamiduro.

“In the next 3 to 5 years, we want to have successfully transitioned up to 50% of all commercial vehicles across Africa and other emerging markets into electric powered vehicles, so that is extremely important to us. The second mission for us is to transform the experience for drivers. We want drivers to be able to access all the things that they need from one single platform, irrespective of what city they are in, irrespective of their gender, to very seamlessly, efficiently and quickly be able to generate money, access the resources they need, and operate as key drivers. Thirdly, we want to transition the continent away from the need to continue to buy and own vehicles. We believe and we are convinced that the future of mobility is shared. We want to transition the continent away from perpetual vehicle ownership and create the infrastructure that enables people to be able to rely 100% on shared mobility, rather than have to continue spending a lot of money buying vehicles that they hardly even ever use. So those three things are very important and very core to our objectives and ambitions”, he adds.

ABOUT MAX: Metro Africa Xpress is a team of passionate people and a leading technology-enabled company driven by a vision to solve the mobility challenges in Africa. MAX wants to get people and goods to their destinations hitch-free, making mobility safe, affordable, accessible, and sustainable through the deployment of high-performance technologies and operators. The company is headquartered in Lagos, Nigeria.

For more information, please visit: www.max.africa.

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