SAHAM Insurance’s Strategy in Ghana

SAHAM Insurance’s strategy is to double its presence in Ghana.

“Over the past five years the focus has been on building our relationship with the brokerage industry because the Ghanaian insurance industry is led by the brokers,” explains Mel Kebe, Country Manager of SAHAM Insurance.

“We want to be able to reach out and get closer to our customers in order for them to take advantage of our products and services. But of course, this has not been done against the interest of the brokers,” he adds.